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Day to day, PR pros look for opportunities to deliver appropriate messages to
their audiences. This may include planning events or speaking engagements. You
may find yourself "pitching" story ideas to reporters to get them interested in
covering subjects important to your client or company. Other days may have you
working on the strategy of an overall communications program-in essence, what
you'll release when. For example, consumer products companies may launch new
products or product campaigns to tie in with particular holidays or other dates
important to the retail industry. These companies' PR teams are almost always
involved in these programs, as they'll be working on finding methods outside of
traditional advertising and sales to get the word out to potential customers. PR
professionals may also serve as company spokespeople, disseminating information
about companies to the media or directly to key audiences. In the entertainment
industry, the focus is more likely to be on publicity: Any entertainment figure
or company in the industry will have a publicist, who is the go-to person for
answers about the A-list glitterati. An actress's arrival at an awards ceremony
in a hybrid auto instead of a gas-guzzling stretch
limousine, for instance, could be a PR move to show her feelings about the
environment-a well-considered one if the actress wants the public to take her
more seriously, or if she wants to make a statement about an environmental cause
that is important to her.   I deal with the public every day I work outside the home. I enjoy talking to people.  I treat men, women and children the same.  I do not differenciate.  Isn't this a form of public relations?  I would have to go back to school again to get a certificate for this field.  More school?   No.  I will be my own PR consultant. I am implimenting what I learned in college to benefit my own future.  I will build my own business online.

How can the back crawl?